Free Business Credit Score

Role: Creative Lead

The problem

OnDeck lacked a clear way to capture and nurture small businesses that weren’t ready to apply for funding.

High-intent search demand for “free business credit score” pointed to an audience trying to understand where their business stood, but maybe not looking for a loan yet.

We wanted to meet them where they were. So we created a low-friction entry point that could help us bring in leads by building trust in a free offer and introducing OnDeck.

The Solution

Positioned business credit scores as a tool
- Framed business credit scores as a way to unlock funding, better terms and growth. Not just a number to check.
Focused on what actually matters to business owners
- Less “here’s your score,” more “here’s what this means for your business and what to do next.”
Tackled the trust problem right away
- Removed the biggest points of friction upfront. We made it clear it wouldn’t impact their credit, cost nothing, and was backed by one of the main credit bureaus.
Made the wait feel intentional, not frustrating.
- Users often expect things like this to happen instantly, so we set expectations up front. We clarified timelines, let them know what was happening behind the scenes, and provided useful content for them to engage with while they waited.
Delivered on the search
- We captured existing traffic, gave them what they were looking for and provided guidance on what it means and what to do about it.